While an affiliate program and fruit bouquet franchise share the same objectives: to sell as many edible gift baskets as possible, the job responsibilities, profits and earnings are unique. As far as business start-ups in the fruit bouquet marketplace, affiliate programs afford significantly much more flexibility than the edible fruit franchise model. A comparison of Edible Arrangement’s franchise opportunity to that of 1-800Flower’s Fruit Bouquets.com illustrates two diametrically distinctive business models.
The application approval process at Edible Arrangements, authorizes the fruit bask franchise company to conduct a credit check. Applicants also have to invest a minimum of $150,000 for an Edible Arrangement’s storefront. 1-800Flower’s Fruit Bouquets.com does not mandate that its affiliates have a minimum investment amount. Rather applicants have to provide details about their website’s URL, content, traffic and other details.
Over the past four years and in an effort to weather a sluggish to soft economy, Edible Arrangements expanded hours to meet customer demand and flexibility. While the new hours of operation have leveraged sales, some franchise owners have not shared the same sentiment. In contrast, affiliate programs do not institute minimum hours of operation.
Branding and marketing.
Fruit Bouquets.com supplies its affiliates with complete marketing collateral: news letters, the right to use its trademarks to market different promotions and seasonal items.
Edible Arrangements charges its franchisees a fee, which covers the marketing rights of its brand identity and intellectual properties.
For promoting FruitBouquets.com, the edible fruit affiliate program remits a generous commission of six percent per sale. Meanwhile, Edible Arrangement franchised owners have to pay the fruit bouquet company 10 -18 percent commission or royalty for total sales.
Obviously, an affiliate program does not necessitate the 6-figure investment that an Edible Arrangements franchise requires.($80,000 – $100,000) Edible Arrangements business model entails a 40+ hour work week and capital assets to attain a return on investment. In contrast, Fruit Bouquet.com’s affiliate program, which is operated by Linkshare, enables online marketers to work at his or her own discretion.