The Tale of a Mother’s Day Fresh Fruit Basket
Initially, it commenced as a unique Mother’s Day gift idea. An arrangement of fruit carved to replicate a flower. But even better, it was fit for human consumption. It was a meticulously arranged fresh fruit basket, created by Edible Arrangements. The precisely appointed fruit bouquet company was at the apex of its popularity in cities, such as Chicago in 2004. It also was the same year that Millie Armstrong began the tradition of ordering her mother’s arrangements from the online gift company.
The first time that Millie gave her mother the fresh fruit basket for a Mother’s Day gift she telephoned her friends to boast about the adorable fruit bouquet. It was then that Millie decided to make it an annual treat for her mother.
The capacity to order a Mother’s Day gift online and pick it up in store to save on the delivery cost was way too easy for Millie, given her hectic work schedule. As a project manager, Millie appreciates how the Edible Arrangements’ brand enables her to maximize time and money.
Millie’s Mother’s Day Confession: “I should have known that my mom was growing weary of the fresh fruit basket. But, it was too simple, I’d usually call Edible Arrangements a week in advance; and then, pick up the fruit bouquet at the brick and mortar store. Well, except for Mother’s Day 2010, when I barely made the final order cutoff. The only container that was available at the Edible Arrangements store was a Ms. Kitty. That year, my mother said: ‘you don’t always have to buy a fruit bouquet’. But, I missed her subtlety.
Millie confides that it was last year that her mother candidly requested not to receive a fruit bouquet for Mother’s Day. “She told me that I feel like I’m one of your to-do list check boxes. Every year, you bring me a fruit bouquet and visit me for 22 minutes.
So after eight years of giving Mom the same old same old fresh fruit basket, I’m going all out—with a chocolate dipped fruit bouquet from The Chocolate Covered Company, a Mylar balloon, teddy bear. And, I plan to stay for 25 minute this year,” exclaims Millie.